Hello, I am Danielle! I am a Lecturer (Assistant Professor) in the School of Health Sciences in the Faculty of Biology, Medicine and Health at The University of Manchester in the United Kingdom.
I have an active research agenda on the impacts of technology and social media use, as well as user experience (UX) on social media platforms. I have a well-grounded human-centered research experience — With both qualitative and quantitative approaches, I examine how media features and characteristics on digital platforms influence user engagement and message endorsement. The understandings were enriched by the interrelations of media psychological processes, which translated into solid implications for contexts of digital health communication, strategic healthcare promotions and clinical informatics.
Some of my current research foci include virtual reality (VR) experience, video features in user engagement, mobile app usability, and clinical informatics.
.
.
Update
With experimental approach, my co-authors and I found that storytelling with an emphasis of collective interests is more effective in combatting COVID-19 misinformation on Facebook, compared with statistics-reporting and message with personal focus. The study probed into how users’ need for cognition plays a role in the process of endorsing the persuasive message.
This research sheds light on the ways the content features on social media couple with users’ characteristics in countering misinformation.
This study is published in the American Journal of Health Promotion. (2023). Vol. 37(7), 915 – 923.
Please see my Research page for more information.
.
.
Update
Different from the mainstream critics, my recent publication points to a good use of photo manipulation on Instagram. Focusing on nature photos, the study suggested that the positive user experience is stronger when the viewers perceive a higher level of manipulation in the aesthetic nature photos on Instagram, resulting in stronger environmental attitude. I adopted survey for this study and the data was collected from young adults in the United States.
The findings underscores an optimistic side of photo manipulation (such as filtering) on Instagram, indicating that users’ responses to photo manipulation are different over different types of photos.
This study is published in Current Psychology. (2023). Vol 42(20), 17231 – 17243.
Please see my Research page for more information.
.
.
| Links Google Scholar ResearchGate | Contact Email: daniellekalai[dot]lee[at] manchester[dot]ac[dot]uk |
Danielle Ka Lai Lee, Ph.D. 